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Your holidays in coutryside start here

Choose from more than 500 farms, workshops and other interesting places where you can spend a weekend or stay longer. Find comfortable accommodation, choose an activity and, more than anything else, enjoy your holidays in the countryside!

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East Moravia

East Moravia is a diverse region made up by three ethnographic areas: Haná in the north, Valašsko (Wallachia) in the east and Slovácko (Moravian Slovakia) in the east. Each of these areas has its own culture, gastronomy and folk customs.

The region has been influenced by more than a thousand years of Christian tradition. Pilgrims will find here not only many artifacts dating back from the times of the first Slavic apostles, but more importantly, an unforgettable atmosphere of memorable places and their stories. More than one-third of the area is protected, with the Bílé Karpaty (White Carpathian Mountains) UNESCO Biosphere Reservation protected area being the most important. East Moravia is a true paradise for active tourism no matter whether you prefer hiking, cycling, cross-country skiing or canoeing. Lovers of engineering and architecture will certainly appreciate the Bata Canal engineering site, originally built to transport coal to power plants. Today, it is only used by tourists, who can sail on various types of vessels with houseboats being the most popular. The Cycling Trail along the Bata Canal is 80 km long and provides a different opportunity for active relaxation, combining sailing and cycling. The Beskydy and Javorníky Mountains also prove great opportunities for all keen cyclists. The easy Bečva Cycling Trail runs through the Vsetínská and Rožnovská Bečva Valley and the surrounding mountains provide a countless number of opportunities for mountain bikers. Accommodation facilities, bicycle repair shops and bike parks also complement the selection of tourist services in the Hostýnské vrchy and Chřiby Hills and the Kroměříž area. Wine cycling trails that run through vineyards are particularly popular among tourists. When you reach your destination, you can sample wines and other local specialties. Golf is becoming more and more popular and there are currently 5 golf courses in the region (Ostrožská Nová Ves, Kostelec u Zlína, Slušovice, Rožnov p. Radhoštěm and Velké Karlovice) and a putting green at the Napajedla Chateau. When in Uherské Hradiště , you can also practice disc golf, which uses a disc instead of a ball.

In the meantime, feel free to browse through facilities that offer accommodation and other services in the region.

A detailed overview of tourist destinations in East Moravia is available at our partner portal “Tips for Trips” or at the region’s official tourist website.


The Kroměříž area boasts many wonders of nature, a rich history, architectonic gems and wine. Here you can find mountain forests and the meadows of the Chřiby and Hostýnské vrchy Hills, backwaters and ponds along the Morava River and chateau parks in Kroměříž and Holešov. It may not come as a surprise that the complex of historic gardens and the Kroměříž Chateau is listed as a UNESCO site. Be sure not to miss other interesting places, such as Svatý Hostýn, Jewish sites in Holešov and the open-air folk museum in Rymice. The Kroměříž area also offers wine. It is here where you will find the northernmost vineyards in Moravia and the famous Archiepiscopal Wine Cellars, which have been producing communion wine since the time of Charles IV. If you enjoy the arts, be sure to visit the chateau picture gallery in Kroměříž, where you can see true gems of the world’s paintings, and memorials dedicated to the natives, Max Švabinský and Emil Filla. In short, the Kroměříž area is ideal for your summer vacation or a long weekend. You can also set out for the snow-covered plains of the Chřiby and Hostýnské vrchy Hills!


Moravian Slovakia is synonymous with the beauty of Pálava, Chřiby and Bílé Karpaty and the majesty of the châteaux in Lednice, Mikulov, Milotice, Buchlovice and Bojkovice. It evokes the resistance of Buchlov and Malenovice Castles and the Great Moravian fortified settlements in Staré Město, Mikulčice and Pohansko. It is equated with the pilgrimage places of Velehrad, Žarošice and Holy Hill in Mikulov. Moravian Slovakia has abundant sites. You can find traces of mammoth hunters, the Ancient Romans, Great Moravia rulers, the Jews, châteaux builders and folk artists. Dolní Věstonice in the northern Pálava foothills became famous all over the world because of a burnt clay statue ­– the Venus of Dolní Věstonice. Mušov, located just several kilometers from Dolní Věstonice, gained fame because of an uncovered tomb of Germanic soldiers and the remains of an Ancient Roman settlement. Former centers of what used to the Great Moravia Empire can be found in the Morava River valley in Staré Město - Špitálky and Uherské Hradiště - Sady, Mikulčice - Valy and Břeclav - Pohansko. Jewish sites can be admired in Mikulov, Strážnice and Uherský Brod. Folk architecture sites can be found all over Moravian Slovakia. For the largest collections, go to Strážnice, Pavlov, Hrubá Vrbka, Vápenky and Vlčnov. The Lednice-Valtice Cultural Landscape area includes two opulent châteaux with parks and many structures that decorate the park’s vast area that spreads between Lednice and Valtice. It is included in the UNESCO World Heritage List. Lovers of sight-seeing and history can find many interesting buildings to tour and several specialized educational trails in Moravian Slovakia. Spring customs in the region culminate with the Ride of Kings (Jízda králů) during Whit Week. The only place where this spectacular fest still takes place is Vlčnov. The Bata Canal offers both an unconventional view of Moravian Slovakia and its romantic coves and new experiences. Whether you go for an hour or several days, it will be worth it!


The name “Wallachia” originated in Romania from where the Wallachians emigrated to the west and north in the 14th century. They came to East Moravia from Slovakia and Silesia and brought with them their tradition of extensive pastoral farming. They had to adjust to new, rather harsh conditions by uniting traditions and agricultural land use. This helped to shape the typical characteristics of the countryside. The oldest preserved forms of housing have a central room with a furnace and a fire pit with a chimney above it. Typical logged structures can be seen in the Wallachian Open-Air Museum in Rožnov pod Radhoštěm. People often made their living as linen weavers and embroiderers. In the early 19th century, their embroidery became known as the best. Fruit-growing and distilling, especially slivovitz making in Vizovice, also have a long tradition in Wallachia. Wallachia is also associated with folk architecture, but the history of local sites is much more diverse. Interesting archeological locations can be found in the Kelč area and near Francova Lhota, where you can also see the Pulčín castle ruins. Chateau architecture can be admitted in Vsetín and Valašské Meziříčí. Remarkable religious sites can be seen in Radhošť, in Zašová, Velká Lhota and Rožnov pod Radhoštěm. Wallachian wooden houses can also be found in Karolínka-Raťkov, Huslenky, Velké Karlovice and Zděchov; an extraordinary example of architecture inspired by folk structures is Pustevny, where you can also see the symbol of Wallachia and a tourist attraction, a statue of Radegast. The natural conditions in Wallachia are very diverse. Along the Bečva, for instance, you can see bottomlands. The Beskydy and Javorníky Mountains, Hostýnské, Vizovické and Vsetínské vrchy Hills hide the wealth of mountain forests and meadows with precious virgin forests and rare animal and plant species. Wallachia is the only area in the Czech Republic where you can find the largest Czech beasts of pray (wolf, bear and lynx). Nature lovers are guided through the cultural landscape, deep forests, protected reserves and typical Wallachian villages by a dense network of marked trails and nature trails.


No other part of the Czech Republic offers vineyards, reminders of Great Moravia, numerous religious sites and historically precious structures plus a unique example of functionalist architecture as a bonus. The fact that three ethnographic areas (fertile Haná, hospitable Moravian Slovakia and peculiar Wallachia) meet here largely contributes to the region’s character. Welcome to the Zlín and Luhačovice areas. It was here where Tomas Bata started his shoe-making business in the early 20th century. It has unquestioningly influenced today’s character of Zlín, Otrokovice and Napajedla. In just a short period of time, different structures, factories and entire residential areas, which today are admired as excellent examples of functionalist architecture, were built. Bata also left a navigable canal behind, which has recently become a popular tourist attraction. Another significant place in the region is Luhačovice, the largest spa in Moravia and a beautiful town with unmistakable architecture and a rich cultural and social life, set in magnificent surroundings. But the Zlín and Luhačovice areas offer much more, including Lázně Kostelec with a golf course near Zlín, the “fairytale” chateau in Lešná, surrounded by a zoological garden, Malenovice Castle, the Lukov castle ruins, the Romanesque church in Tečovice and the pilgrimage church in Štípa. You should not miss Vizovice and its local chateau and Distillery Land. A very distinctive area is southern Wallachia renowned for its White Carpathian nature, typical wooden structures and Brumov Castle, living folklore and craft traditions.
The project is financed by the EU ́s Integrated Operational Programme - National Support for Tourism. The objective is to create a tourism product that will help entrepreneurs in rural areas and people who spend their holidays in the countryside.
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